Luis Trenker: tradition and modernity

Fashion label Luis Trenker has been around since 1966 and is named after the eponymous famous mountaineer, film producer and writer. The fashion firm was established by Michi Klemera in the small Italian town of Bolzano, and the headquarters of LUIS T. Srl are still there today.

The new women’s collection from Luis Trenker for the Fall/Winter 2017/18 season is split into three key areas: ‘Berlin Art&Craft’, ‘Sbriseda’ and ‘Polar Storms’. ‘Berlin Art&Craft’ draws its inspiration from the high-quality handicrafts of South Tyrol and the urban nonchalance of Berlin. The dominant colours are off-white, grey melange and black.

‘Sbriseda’ denotes a famous haunt of traditional Telemark skiers (a particular method of skiing). This collection works with materials such as boiled wool, which is closely linked to the South Tyrolean heritage. The dominant colour is blue. Camel is the colour taking pride of place in ‘Polar Storms’, the last section of the collection. This colour is typical of alpaca wool and adds a hint of warmth to the otherwise icy, cool shades in the collection.

Drawing on its inspiration, which is rooted in the rich tradition of South Tyrol, the label’s independent collection has accumulated a loyal customer base since 2001. All the materials are manufactured in Europe, the collection is also produced in Europe and partly hand-finished. A very special feature is the wool used, which comes from the Carinthian sheep, originally from the Vilnösstal valley in South Tyrol. With around 300 sales points and monobrand stores in Kitzbühel, Innsbruck and Sylt, Luis Trenker’s Alpine lifestyle is represented in the German, Austrian, Swiss, Italian, French, Czech Republican, Luxembourgian and British markets.

In addition to the Luis Trenker company’s fashion collection, an accessories collection comprising footwear, scarves, belts, hats and bags is also available – as well as a skiwear collection under the brand name BERG. Even this was not enough, however: the ever-busy South Tyroleans have already expanded their Alpine lifestyle concept to include hotel facilities, cosmetics and joint ventures with brands such as Land Rover Germany and speciality brewery Forst. Together with the Kässbohrer trailer manufacturing company, Luis Trenker’s portfolio even boasts a PistenBully vehicle.

You can find Luis Trenker at PREMIUM Berlin in Hall 3.

Images: Luis Trenker