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Lulu Guinness launches an emoji app

By FashionUnited

Jan 19, 2017

The British luxury accessories brand Lulu Guinness was established in 1989 by the then 29 year old Lulu Guinness. It all began with a cleverly conceived, trend-setting briefcase for women; today, the label operates stores in Taiwan, Thailand and China in addition to its shops in the United Kingdom.

In typical Lulu Guinness fashion the collection for S/S17, available from February, has a romantic flavour. The designer turns her rose-tinted glasses towards accessories as the ‘heart of expression’. Emojis in particular served as the inspiration for the brand’s Spring/Summer collection, the special highlight of which is the ‘Lulumoji’ app that accompanies it, which fans of the label can download for free.

The brand counts celebrities such as Kate Moss, Eva Herzigová, Olivia Palermo, Arizona Muse, Emma Watson, Poppy Delevingne, Paloma Faith and Dita von Teese among its fans, to name but a few. What’s more, it is not just designer Lulu Guinness who was honoured for her services to British fashion by being awarded the OBE in 2006; some of her designs have also, as it were, been elevated to the rank of fashion nobility. The ‘Florist Basket’ bag is part of the permanent fashion collection held at the Victoria and Albert Museum in London and has also been on display at the famous Sotheby’s auction house both in London and New York.

You can find Lulu Guinness at PREMIUM Berlin in Hall 5.

Photos: Lulu Guinness