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Micam Milano to launch digital tradeshow powered by NuOrder

By Kristopher Fraser

Jul 1, 2020

Micam Milano, the international footwear trade show originally scheduled for Fiera Milano Rho from September 20 to 23 2020 is going digital. The new Micam Milano Digital Show will be powered by NuOrder under an agreement offering online support for participating companies’ business and promotional initiatives.

“Micam is an essential event for supporting a crucial sector of Italian industry and economy,” said Micam and Assocalzaturifici chairman Siro Badon in a statement. “The world’s biggest footwear trade fair maintains the link between manufacturers and buyers. At a time like this when we have few certainties, Micam has a key role to play in getting the business started again and permitting international expansion of the enterprises that have always participated in the event. Our survey found that more than 64 percent of these buyers intend to come to Micam and more than 50 percent plan to spend two or more days there, primarily in order to meet exhibitors, but also to identify new suppliers and draw inspiration from seminars on themes of particular relevance today."

He added that, "We are focusing in particular on Micam Milano and the acceleration of its digital b2b channels, which support companies in the shift toward more efficient management of their customer portfolio while broadening their horizons for acquiring new customers all over the world. This is why we and our partner NuOrder have created the Micam Milano Digital Show."

The Micam Milano Digital Show is imagined as a true “augmented trade fair” that uses digital technologies to add to the opportunities offered by the physical trade fair. A single click offers buyers the opportunity to explore a wide array of products.

“Global scope, innovation and networking characterize Micam Milano Digital Show, anticipating the events to be held during the trade fair and continuing to offer the opportunities it provides after the physical trade fair is over,” said Tommaso Cancellara, CEO of Micam, in a statement. “Buyers will be able to benefit from the potential contacts already present in the NuOrder platform, whose community is made up of 500,000 retailers, and acquire new tools for sales in the digital world. Our goal is to have two physical events per year (four if you consider Micam Americas) with a digital presence 365 days of the year. Micam will be in very good company, continuing its strategic partnership with Informa Group to allow buyers to find on the platform not only Micam Milano and Micam Americas but also the American fairs Magic, Project, and Coterie, creating a virtual portfolio of the most important fairs in the fashion business.”

“We are excited to partner with the global leader for the footwear industry to power the digital trade show,” said Heath Wells, co-founder and co-CEO of NuOrder, in a statement. “Micam responded quickly to address the needs of the industry to ensure the critical connection between brands and retailers. NuOrder’s leading platform allows for end-to-end connection, from product searches to order placement, all in the same system. Our partnership marks a defining moment in the industry solving real customer needs at a critical time. This is the beginning of a new era for fashion markets and the standard for product searches and commerce moving forward.”

photo: via milano.themicam.com