- Sara Ehlers |
After the dust has settled from the buzz of the Magic tradeshows, UBM Fashion has unveiled the launch of its new partnership with Mmode. Through this collaboration, Montreal's market has officially made its move into U.S. territory.
Known as the Metropolitan Fashion Cluster, Mmode's partnership with the organization i meant to bring in 60 Montreal fashion industry brands to the North American tradeshow market, according to WWD. During the cluster of tradeshows, UBM partnered with Mmode to show off Canada's top fashion city as a profitable market. "There are groups all over the world that are trying to help their brands reach the U.S. market, and Montreal is actually the number-three fashion center of North America after New York and L.A.," Mike Alic, managing director of UBM Fashion, told the publication. "It’s always had a strong presence at MAGIC."
UBM Fashion brings Mmode to Las Vegas
The Quebec-based companies were showcased across a 1,200 square foot area of the show floor. The space had FW18 collections including womenswear, menswear, foot, furs, outerwear, denim, children's, activewear, and accessories. Some of brands highlighted were AJG Apparel, Au Noir, U Group, Yoga Jeans, Gorski Group, Alfred Cloutier, Raffinalla, and more, according to GlobeNewsWire.
Due to this new alliance, Montreal is able to expand its customer base through the slew of customers that come over from all over the nation and internationally. There are over 85,000 visitors that come to the trade shows, according to a report by the Review Journal in 2017. By bringing in these Canadian brands, the Las Vegas show is able to showcase one of the largest existing markets in the U.S. through this trade show format.
Photo Source: UBM Fashion