NuOrder and Informa release digital event opening metrics

NuOrder and Informa Markets Fashion, who collectively launched several digital marketplaces under Informa Markets Fashions’ hero brands in early September, have revealed data from their digital event’s initial activity. The data shows a consecutive uptrend in attendance, high volume of retail to brand connections, and deep engagement, signaling thriving community connectivity as well as indicators of acceleration in fashion commerce. Despite challenges faced by COVID’s economic slowdown, Informa Markets Fashion’s digital marketplaces, powered by innovative virtual showroom technology from the NuOrder platform, have re-engaged the fashion trade community and are driving the regrowth of commerce during an unusual buying season.