Picaflor announces launch of Playtime Las Vegas

Playtime is launching a new childrenswear trade show in Las Vegas this February. Organized by Picaflor Inc., Kid’s Hub Las Vegas will bring together more than 80 fashion and lifestyle brands marketed for children, and will be held on February 4 and 5 at Planet Hollywood.

This trade show will be the first of its kind dedicated to solely children’s brands in the region. Picaflor has hosted and organized fashion trade shows globally for over 20 years, and launched its Playtime New York in 2010. Picaflor also hosts editions of its Playtime trade show in Paris and Tokyo.

Earlier this month, the trade show organizer announced that it would take a pause from its Berlin-based trade show.

"In a country as large as the United States, we needed to offer something to complement Playtime's success in New York. Not only is Las Vegas a top business destination, but, up until now, the city has not hosted a professional trade show focused entirely on kids' fashion," Picaflor told Fashion Network.