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retailX and WestRock announce SmartCommerce partnership

By Kristopher Fraser

Jun 16, 2021

RetailX, a multifaceted content platform anchored by an annual physical event, has partnered with WestRock, a leading provider of retail merchandising and packaging solutions  to present SmartCommerce to the retail industry. Debuting August 24 to 25 at retailX 2021, SmartCommerce will cover 4000 square feet on the exhibit floor and showcase new and innovative technologies spanning shopper experience, e-commerce, and supply chain solutions.

Built on-site at McCormick Place, SmartCommerce will showcase the capabilities of a new “Store as Media” alliance that includes the combination of leading-edge companies such as Intel, Digimarc, and VSBLTY with WestRock’s merchandising, technology integration, and e-commerce expertise. The featured destination will provide retailX attendees an immersive experience that translates across retail categories and channels. Furthering retailX’s commitment to integrating the physical and digital worlds of retail, SmartCommerce is set to provide a unique visual into the seamless possibilities of e-commerce functionality, supply chain optimization, and in-store experience.

“WestRock is an established and valued partner of retailX, and a leader of industry with a rich history of forward-thinking and innovation. The Store as Media partner’s technology, data and analytics capabilities combined with WestRock’s merchandising expertise make Smart Commerce an essential destination during your show experience. We’re excited to see their vision come to life on the show floor this August,” said Katherine Childress, retailX show director, in a statement. “The rapid evolution of retail consumer behavior during the pandemic has forced our industry to rethink business and operational models. As we continue to focus our attention on improving customer journeys, this immersive activation from WestRock and the alliance partners is a perfect illustration of the retailX 2021 event theme ‘Empowering Seamless Consumer Experiences.’”

The alliance will curate the interior of the SmartCommerce featured showcase to encompass the four pillars of the retailX exhibit floor and conference agenda: “The New In-Store”, ”Marketplaces & Platforms” “Smart Supply Chain” and “Marketing & Consumer Connection.”