S/S 2017 – Nature meets tech at Wolfskin Tech Lab
Jun 30, 2016
According to a survey by YouGov last year, Jack Wolfskin is one of the most popular sports brands in Germany, ahead of Nike and Puma and only overtaken by Adidas. Now the Idstein-based brand is putting the cherry on the cake: with its Wolfskin Tech Lab range, the brand has crafted a synthesis of high-end functionality and modern design.
In the words of its creators, the Tech Lab collection is “an upmarket, smart collection for a new, smart generation”. With its strong name, the range was developed for maximum performance blended with an urban look.
The Spring/Summer 2017 collection gleams with new styles, models and materials. Lightweight, windproof jackets in particular, along with comfy sweaters, trousers and tights, are new to the line-up, adding impressive appeal with their monochromatic, muted colours and patterns that have been inspired by nature.
In conjunction with the highly functional materials such as Texapore Infinity, a material that offers an hydrostatic head rating of 20,000 mm and, at the same time, high levels of breathability of 35,000 g/m2/24hr, Wolfskin Tech Lab is a visually appealing collection that delivers what it promises. In addition, there is also the 100% windproof, water-repellent and breathable Stormlock material, or Nanuk Dynamic with its optimal heat insulating properties, plus its high elasticity and durability.
Find Wolfskin Tech Lab at PREMIUM Berlin from 28-30 June, Hall 3 Stand E13.
Photos: Jack Wolfskin GmbH & KGaA, Idstein i. Ts.