- FashionUnited |
See by Chloé is the younger range from French fashion house Chloé, which was brought into being by Gaby Aghion in 1952. It was Aghion, too, who, in the context of the strict dress codes of the 1950s, created instead the nonchalant Chloé style that the brand is still known for.
Virtually no other Parisian luxury brand is so strongly associated with concentrated girl power and gently rebellious boho chic as Chloé is. Wearing her creations, Art Director Claire Waight Keller, who took over the creative direction of the label in 2011, introduces the Chloé woman as diverse, energetic, natural, sentimental, modern, curious, sarcastic, languorous, artistic, undecided, generous, fun and romantic. A non-conformist Bohemienne, whose nonchalance is only surpassed by her dreamy nature.
Former Chloé designers, such as Martine Sitbon, Karl Lagerfeld, Stella McCartney and Phoebe Philo, channelled the same vision of womanhood. The Chloé look has manifested itself over the years on primarily young, unconventional It girls and actresses, such as Brigitte Bardot, Kirsten Dunst, Natalie Portman, Lou Doillon and Chloë Sevigny. For Autumn 2016, See by Chloé is granting this spirit a new lease of life in its shoes, belts and bags.
You can find See by Chloé at Premium Berlin, located in Hall 5 Stand D-12.