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WWDMAGIC expands with two new areas

Fairs

WWDMAGIC expands with two new areas

By Sara Ehlers

Feb 10, 2017

WWDMAGIC just announced that it will be adding two new areas for its show floor. The event, which takes place February 21-23 in Las Vegas, will be expanding its show with Accessories the Show as well as the WWD Content Studio.

Accessories the Show will focus on all accessories under one roof for buyers. The show will span over 50,000 square feet and will include a variety of brands. The brands will derive from classic, venerable and on-trend designers to give attendees a range in their showcase. “The fashion industry has been longing for a more unified accessories community,” said Shawn Hazan, Director of Planning & Development at UBM Fashion Group, parent company of WWDMAGIC. “Bringing Accessories the Show to WWDMAGIC is in response to that feedback from both sides of the aisle,” said Hazan. Bringing this show will allow a more efficient way for buyers to browse through the sourcing event.

WWDMAGIC will also debut WWD Content Studio for the first time to offer live content created from the show floor. The event will also include panels covering content creation as well as industry topics. The event will be in partnership with WWD Studios, which produces content in fashion, beauty, and retail. Discussions at the event will be led by Marcy Medina, West Coast Bureau Chief at WWD and Alex Badia, Style Director of WWD.“We decided to bring [the content studio] to the Las Vegas showcase to expand opportunities for our brands,” said Kelly Helfman, Show Director for WWDMAGIC, PROJECT Women’s and FAME. “Not only does it offer our brands a memorable experience; it’s an unprecedented opportunity for exposure worldwide.”

Located at the Las Vegas Convention Center, WWDMAGIC will bring together various women’s apparel and accessories in the fashion industry. The show ranges from emerging trends in fashion including independent and established designers. The portfolio of brands participating in the WWD Content Studio include Andy + Evan, B.B. Dakota, Bora Designs, State Bags and many more. The show will take place later on this month starting February 21 and spanning three days.