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Madame Tussauds opens Project Runway exhibit

Madame Tussauds has teamed up with Project Runway and Heidi Klum to launch a new interactive fashion exhibit at their Times Square location.

Madame Tussauds News York's Project Runway Experience is a five-part walk-through environment which allows patrons to style their own virtual runway looks, become the cover star of *Marie Claire *magazine and walk the runway with a new wax figure of Heidi Klum.

"I love that fans will be able to step-into a dedicated space at Madame Tussauds and feel part of Project Runway" said Heidi Klum, "They can design their own looks, give their most fierce fashion poses on a magazine cover and strut down the catwalk. I can't wait to see the fun photos and designs everyone shares on social media!"

Madame Tussauds New York is now home to an interactive Project Runway exhibit

"The Project Runway Experience is all about giving guests a behind-the-seams glimpse into the world of fashion and leaving them feeling inspired all while having unbeatable, interactive fun," said Madame Tussauds New York general manager Anna Domingo. "There's no better place to celebrate style than the home of Project Runway and one of the fashion capitals of the world, New York City!"

The walk-through experience puts patrons in the role of a contestant, exploring sketches and fabrics, and a Project Runway Hall of Fame. Guests will use digital displays to cast a model avatar, and choose from a variety of outfits, colors and patterns to create virtually shareable looks.

After creating their looks, guests will come face to face with Heidi Klum whose wax figure is decked out in a white Barbara Bui mini-dress.

"Madame Tussauds artists measured me for over two hours taking over 200 measurements and 150 photographs. The result is amazing! I especially love that my figure has such a big smile, I think it captures me so nicely," Klum said.

photo: via PR Newswire
Global crisis? Not on his Milan runway, says Armani

The world is a bit of a mess at the moment -- facing a string of natural disasters and potentially some manmade ones -- but Giorgio Armani figures his clothes don't have to be that way.

The Spring/Summer 2018 collection he sent down the runway Friday at Milan Fashion Week was bright and modern, full of vivid prints and crisp cuts. What was absent was outrage over US President Donald Trump, fears that North Korea's cold war might get hot or the devastation left by a string of earthquakes and monster hurricanes.

"It's not because it's a sad moment that I have to make women sad on the runway," the veteran designer told reporters after his show at Teatro Armani. Art with a "capital A", impressionist paintings -- but not one in particular -- drove him to create a collection of flowery prints, bright silky pinks and lots of sequins.

There were plenty of small jackets, short dresses with sloping hemlines and luminous pleated skirts. The models also showed off vertiginous, see-through high heels. Gauzy jacket and trouser suits embellished with bright designs as well as silky green or silver skirts were major themes. They were all part of what the designer's notes called the "sophisticated, linear elegance of the Armani language."

As ever, the show concluded with the designer emerging briefly from backstage in his trademark work clothes of long-sleeved top and high-tech sweatpants to acknowledge the audience's applause. With his deep tan, scrupulously tended head of white hair and a silhouette honed by daily workouts, Armani could easily pass for a much younger man. The show comes just two months after the Armani group announced it would reorganise its brands, concentrating on three core labels and trimming its network of boutiques.

The change-up was announced in July when Armani confirmed its sales had fallen five percent in the previous year. Big brands like Prada have struggled to find their mojo after revenues across the luxury world were hurt by a slowdown in Asia and currency volatility.

Armani is the sole owner of a group he founded in 1975 and, with no children of his own, does not have a natural heir, although a nephew and two nieces are involved in the company. Later on Friday, the army of bloggers, buyers and fashion hounds in Milan will aim their smartphones at the new collections by Versace and Roberto Cavalli, whose new creative lead, British designer Paul Surridge, is making his maiden voyage. (AFP)

Global crisis? Not on his Milan runway, says Armani The international Fashion Week season for women's ready-to-wear kicks off in the month of September, with all eyes set on New York, Paris, London and Milan for next seasons latest trends. For all the women's wear catwalk season must reads, click here.
Miuccia Prada's work more important than sales at MFW

Miuccia Prada delivered an unflinching defence Thursday of her creative leadership of the flagging luxury giant that bears her name, saying her work is more important than sales.

Her Spring/Summer 2018 collection had just gone down the catwalk at Milan Fashion Week, when the billionaire businesswoman and designer reacted to the lacklustre sales that have dogged Prada.

"I don't want to be judged by sales, my life is much more important than sales," she told reporters backstage at Prada headquarters. "I never think about that. My life is more important -- what I do through my job -- is more important than it."

Miuccia Prada's work more important than sales at MFW

The wider luxury business hit the doldrums in recent years due to a collision of culprits like a slowdown in Asia, currency volatility and customers staying home after a series of terror attacks in Europe. But houses like Gucci -- which saw sales in the first quarter of 2017 grow at their fastest pace in 20 years -- have bounced back, while others are struggling to find their mojo.

Prada reported earlier this month a drop in profits and a fall in revenues in the first half of the year, saying it was overhauling its operations with the aim of generating more regular income.

Still Prada hit the catwalk with a fighting spirit, showing a collection adorned with the studs made famous by punk rockers' black leather jackets. There was also a mash-up combination of flowing floral dresses, striped businessman-type shirts and skinny trousers which stopped at the calf.

Miuccia Prada's work more important than sales at MFW

The idea behind the collection was a blank slate, and Prada said nearly all of the dresses began white and were subsequently printed over with colours. She also mixed leopard print with other patterns and added images drawn by women comic book artists.

Prada said she is a "a bit" angry over women's treatment in the world and her designs were an encouragement for them to be strong. "I feel we should really start being combative. I am kind of encouraging strength," she added.

Holiday-ready clothes

Karl Lagerfeld's designs couldn't have been more different, with a tropical chic collection that was all see-through and skin with colours cool enough to soothe your sunburn. The latest designs from the veteran German designer emerged "in a swirl of Caribbean colour and flavour", as he said in his notes on the collection for Fendi.

Miuccia Prada's work more important than sales at MFW

Superstar models Gigi Hadid and Kendall Jenner helped show off the looks to the selfie-snapping crowd that included fashion godmother Anna Wintour in the front row. To the sounds of jungle electro, there were stripes big and small on display as well as skin peeking out from just above the hip. Fringes fanned out like palm fronds on the strap of one of the bags -- which are among the accessories the house is famous for.

There was not a dour trace in the collection, which comes just over three months after the death of Carla Fendi. She was one of five sisters who inherited a small leather goods workshop that they turned into a luxury juggernaut.

Miuccia Prada's work more important than sales at MFW Lagerfeld, who has designed collections for the house for over 50 years, has often been referred to as the sixth Fendi sibling. On the catwalk the gauzy skirts and coats came in colours of ocean blue, seafoam green and coral pink. Pin-striped cotton skirts hugged high on the waist.

Amid all the seaside holiday vibes, Lagerfeld sent down the runway a wide denim trench coat and a brown leather dress that looked fit for a frontierswoman. The collection also saw Fendi unveil the latest addition to the eye-wateringly expensive range of accessories that drive the company's revenues.

The Mon Tresor bag is leather with metallic pearls and the new Runway tote is transparent mesh with rattan handles. French luxury group LVMH, which owns Fendi, said earlier this year that it was cautiously confident for 2017 after posting record results last year. Bottom-line net profit grew by 11 percent to 3.98 billion euros and revenues were up five percent at 37.6 billion euros.

Miuccia Prada's work more important than sales at MFW

Day two of Milan closed out with a rock'n'roll riot from Moschino, which is under the creative lead of American Jeremy Scott. He has been called the last rebel in fashion and on Thursday did his best to live up to that label. His show opened with motorcyle jacket-wearing models sporting miniature versions of the cap made iconic in Marlon Brando's 1953 biker flick "The Wild One".

But Scott pivoted from there to models dressed as flowers -- with one showing off an outfit that was complete with the pollen-producing reproductive bit called a stamen. The show climaxed with a model in a furry purple orb that was mobbed by a cloud of butterflies -- a look that drew spontaneous applause from the crowd. (AFP)

Photos: Catwalkpictures

Miuccia Prada's work more important than sales at MFW The international Fashion Week season for women's ready-to-wear kicks off in the month of September, with all eyes set on New York, Paris, London and Milan for next seasons latest trends. For all the women's wear catwalk season must reads, click here.
Top 5 presentations from London Fashion Week

While a catwalk show may still be the traditional and most preferred showcase for most designers, more and more are loving the freedom and ability to tell the story of their collection vision by embracing a static presentation, and FashionUnited has rounded up its five favourites from London Fashion Week.

Sophia Webster

For spring/summer 2018, Sophia Webster has been inspired by the Cottingley fairy phenomenon of 1917, where a series of photographs by Elsie Wright appeared to show the existence of fairies, and transformed Somerset House’s Portico Rooms into a fairy flower garden.

Top 5 presentations from London Fashion Week

The footwear and handbag designer is known for her quirky and elaborate presentations, this season however, there seemed to be a new maturity, yes the fun and creativity was still there, with some shoes featuring fairies in the heels, but it felt more grown up, especially across the growing collection of eveningwear styles with new shoe featuring velvet, satin and embroidered finishes.

There were also new techniques seen throughout with shoes and handbags featuring leather florals, crochet seam raffias and grosgrain frills that added textured and detailing to the growing collection.

The quirky was still seen with slogans such as ‘Roses are Red’, ‘I’ll Bring You Flowers’ and ‘Chickflix and Frills’, and her showstopper knee-high caged boots have been encased in gems and vintage brooch inspired crystals.

Top 5 presentations from London Fashion Week

“I’ve loved working with this more sophisticated tone for SS18 and layering on these fairytale elements,” said Webster. “I wanted the collection to be poetic, but also modern and wearable.”

Webster also unveiled her jewellery collaboration with British jeweller Alex Monroe featuring handmade wing-inspired earpieces, delicate dandelion leaf cuffs and rings.

Alice Archer

Emerging fashion designer Alice Archer brought her trip to an organic Sicilian lemon farm to life with her spring/summer 2018 presentation to offer a beautiful and slightly kitsch collection.

Top 5 presentations from London Fashion Week

Cherries, strawberries, grapes and lemons were seen across the summery collection, with one of the statement pieces featuring embroidered cherries tumbling down the tulle overlay of a red-and-white gingham maxi dress.

Top 5 presentations from London Fashion Week

For SS18, Archer has also introduced new sculptural shapes to her growing collection to include relaxed day dresses, silk linen suiting featuring cherry-blossom embroidery on it, silk printed separates, including cherry printed wide-leg trousers, as well as decadent evening gowns.

Top 5 presentations from London Fashion Week

Archer’s signature silk Kimono has also seen an update, with over-sized lemons and green leave scattered across the blue silk, while her signature gingham shirts have been emblazoned with lemons.

Feminine touches can be seen across the summery fruity prints to the back and waist tie detailing to the cherry-shaped pompoms dangled from the edges of a sleeveless dress.

Markus Lupfer

An ode to a Slim Aarons photograph with women decadently lounging around a swimming pool was brought to life at Markus Lupfer’s spring/summer 2018 presentation, with the Lupfer girl being “part old-Hollywood, part new disruptor, a Slim Aarons muse, but with much more attitude”, the show notes explains.

Top 5 presentations from London Fashion Week

As you would expect the collection was bright, a little naughty, with mischievous monkeys seen swinging from vines on the print used on everything from the cabana shirt dresses to pool turbans and even the set’s furniture.

Top 5 presentations from London Fashion Week

Highlights included psychedelic floral printed blouses tucked into matching pleated georgette skirts that featured a sheer black organza overlay for added glamour, while retro swimming caps inspired the sheer skirts and blouses adorned with pink and blue sequinned flowers, and the vibrant orange print that popped against the green, pink and blue hues.

Top 5 presentations from London Fashion Week

Accessories have also been updated with the sunglasses continuing to be large in nude and navy blue colours, while platform heels were fastened with straps in the shape of sequinned rainbows and jewelled parrots, and the earrings dangle to the collarbone.

Alistair James

Each season, fashion duo Nicholas Alistair Walsh and David James Wise, behind the Alistair James label dedicate their collection to a different muse, for autumn/winter 2017 it was a love letter to the Brontë sisters and for spring/summer 2017 it was Wendy from Peter Pan, and this season the collection takes inspiration from the fable of Sleeping Beauty and Briar Rose.

Top 5 presentations from London Fashion Week

Entitled ‘Love Conquers All’ the collection has a romance and strength about it, from floor-sweeping ruffle-clad shirt dresses to a silver sequin jumpsuit evoking 1970s glamour, which all paid homage to Ossie Clark’s silhouettes that the designers referenced as a key inspiration.

Top 5 presentations from London Fashion Week

The setting of Fitzrovia Chapel created drama and intrigued to the presentation, with the models surrounded by floral cages that added whimsy to the beautiful collection, from the shimmering gowns embellished in Swarovski crystals and the playful ruffled day dresses, and shoes featuring oversized bows.

“This season is our first presentation,” said co-designer David James Wise. “Storytelling has always been a central part of our process, embracing this platform has allowed us to deliver a clear narrative.”

Top 5 presentations from London Fashion Week

The British fashion label also worked with Swarovski this season, using crystals throughout the collection, from draped chains to bespoke heart and star embellishments to portray the magical ambience of the fairytales that inspired the collection.

“As a brand Swarovski has always championed craftsmanship and creative expression, both of which are central to our ethos,” added co-designer Nicholas Alistair Walsh. “By using Swarovski crystals we have been able to elevate pieces to bring our story to life.”

Holly Fulton

Scottish designer Holly Fulton returned to the London Fashion Week schedule after a one-year hiatus to showcase a presentation that acted as a retrospective remix of her key ideas and motifs from the labels ten-year history.

Top 5 presentations from London Fashion Week

The spring/summer 2018 collection has a strong 1960s feel to it, with mini skirts and in a checkerboard pattern, while dresses, skirts and coats feature zebra prints, and Art Deco motifs embrace sporty tops, maxi skirts and trousers.

Top 5 presentations from London Fashion Week

Fulton also continues her knitwear collaboration with John Smedley, creating a capsule collection of knitted sports tops, graphic coats and long line track pants that complement signature silk separates.

Top 5 presentations from London Fashion Week

The vibrant presentation, which was set against Fulton’s signature graphic prints, also showed the designers aim to make her label a 360 vision by adding interior designs, with sofa’s from Moooi upholstered with placement black and white Bloom print, as well as printed wallpaper, Perspex checkerboard side tables, and printed bone china plates adorned with leaping zebras and pop targets. In addition, there was also giant jacquard throws and cushions made in collaboration with John Smedley.

Images: Sophia Webster and Markus Lupfer taken by Danielle Wightman-Stone / all others courtesy of Alice Archer, Alistair James and Holly Fulton.

Top 5 presentations from London Fashion Week The international Fashion Week season for women's ready-to-wear kicks off in the month of September, with all eyes set on New York, Paris, London and Milan for next seasons latest trends. For all the women's wear catwalk season must reads, click here.
Eloquii debuts capsule collection with Katie Sturino

Eloquii, the trend-driven retailer for women sizes 12-28, has announced an exclusive capsule collection with Katie Sturino, founder of the fashion blog The 12ish Style. Eloquii x Katie Sturino is a 22-piece collection of outerwear, dresses and separates and includes matching dog apparel. The campaign also features her insta-famous pups, Toast, Muppet and Pants who collectively boast a social following of over 470K. Price points for the collection range from 49 dollars and 90 cents to 149 dollars and 90 cents.

"My signature style comes down to fun, fashion-forward basics and yet finding clothing like this in my size has always been a struggle. With this collection, I wanted to share my love for chic, sporty essentials with the Eloquii customer, inspired by my favorite pieces in my closet," said Katie Sturino. "I am over the moon about this launch and couldn't be more excited to see how the Eloquii ladies incorporate the collection in their day-to-day wardrobe!"

In honor of the Eloquii x Katie Sturino collection and Katie's work with The Humane Society of the United States, Eloquii proudly supports the organization though a donation pledge.

Eloquii and Katie Sturino release 22-piece capsule collection

Earlier this year, Eloquii announced a partnership with Sturino as the brand's Style Expert. Since February, Sturino has been featured on Eloquii TV and is the host of Closet Confidential, a regular closet revamp video series with customers. Through this series, Sturino works closely with customers in refreshing their wardrobe with Eloquii pieces to tackle trends they would typically avoid. To celebrate the newly launched capsule, the third and fourth Closet Confidential episodes will feature Sturino sharing tips on how to style pieces from the collection.

"We were thrilled to work with Katie to bring not only her style expertise, but bold fashion sense to our Eloquii customers," said creative director Jodi Arnold. "It was a joy to bring Katie's vision to life and as a dog mom myself with an office that supports an open pet policy, I couldn't be happier to have a collection for our stylish pups that benefits the Humane Society of the United States."

The plus-size market is continuing to see strong growth. In 2016, NPD reported that sales of women's plus-size apparel rose to 20.4 billion dollars. Eloquii launched with the intention of changing how women size 12 and up dress. As an e-commerce destination, Eloquii is also ahead of the curve when it comes to online shoppers. photo: via PR Newswire

Fendi finds its place in the sun at Milan Fashion Week

Karl Lagerfeld chanelled tropical chic on Thursday, unveiling a collection that was all see-through and skin with colours cool enough to soothe your sunburn.

The latest designs from the veteran German designer emerged "in a swirl of Caribbean colour and flavour", as he said in his notes on the Spring/Summer 2018 collection for Fendi at Milan Fashion Week. Superstar models Gigi Hadid and Kendall Jenner helped show off the looks to the selfie-snapping crowd that included fashion godmother Anna Wintour in the front row.

To the sounds of jungle electro, there were stripes big and small on display as well as skin peeking out from just above the hip. Fringes fanned out like palm fronds on the strap of one of the bags -- which are among the accessories the house is famous for.

There was not a dour trace in the collection, which comes just over three months after the death of Carla Fendi. She was one of five sisters who inherited a small leather goods workshop that they turned into a luxury juggernaut.

Lagerfeld, who has designed collections for the house for over 50 years, has often been referred to as the sixth Fendi sibling. On the catwalk the gauzy skirts and coats came in colours of ocean blue, seafoam green and coral pink. Pin-striped cotton skirts hugged high on the waist. Amid all the seaside holiday vibes, Lagerfeld sent down the runway a wide denim trench coat and a brown leather dress that looked fit for a frontierswoman.

The collection also saw Fendi unveil the latest addition to the eye-wateringly expensive range of accessories that drive the company's revenues. The Mon Tresor bag is leather with metallic pearls and the new Runway tote is transparent mesh with rattan handles.

A post shared by Fendi (@fendi) on

French luxury group LVMH, which owns Fendi, said earlier this year that it was cautiously confident for 2017 after posting record results last year. Bottom-line net profit grew by 11 percent to 3.98 billion euros and revenues were up five percent at 37.6 billion euros. All eyes will be on flagging giant Prada and rebellious Moschino later Thursday when they unveil their new collection to buyers, bloggers and fashion lovers gathered in Italy's economic capital. (AFP)

Fendi finds its place in the sun at Milan Fashion Week The international Fashion Week season for women's ready-to-wear kicks off in the month of September, with all eyes set on New York, Paris, London and Milan for next seasons latest trends. For all the women's wear catwalk season must reads, click here.

Dsquared2 have teamed up with anti-cyberbullying movement "Be Cool Be Nice" and created a capsule collection to raise awareness for the cause.

The collection consists of t-shirts, denim, sweatshirts as well as accessories which bear the name of the movement "Be Cool Be Nice." The garments and accessories were designed to share the message of strength, positive and confidence, while advocating feelings of goodwill both online and offline.

A post shared by Be Cool Be Nice (@becoolbenice) on

"Online bullying is a powerful and scary issue that can have a lasting, negative impact on young people’s lives," said Dean Caten to WWD. "We were bullied as kids and we understand how destructive it is," added Dan Caten. Both founders and creative directors at Dsquared2 were keen to join the cause as "it’s important to give kids and teenagers who are forming their personalities space to discover themselves without judgment, criticism, and hate."

A part of the proceeds from the sale of the capsule collection is set to go towards the foundation to help halt online bullying among young adults and children. The Dqsquard2 x Be Cool Be Nice collection is set to launch in selected flagship stores and specialty stores around the globe towards the end of November.

Gucci returns to the 80s at Milan Fashion Week

Gucci's Alessandro Michele unveiled on Wednesday a loud and proud ode to the 1980s on the opening day of the latest Milan Fashion Week, with big bangs, square suits and enough sequins to drown a disco.

Michele burrowed further into his love for the bookish chic that has led the once-flagging house to enjoy white-hot success since he took creative control in 2015.

Gucci returns to the 80s at Milan Fashion Week

In a smoky near-darkness pierced by flashes of light, Gucci showed off a Spring/Summer 2018 collection that, along with fringed foreheads, had plenty of large round glasses, satin and even a striped and shiny track suit. The idea guiding the show, according to Michele's notes, is a refusal "to turn the page and stubbornly dwelling on a narration that consolidates on the beauty of the show".

That meant a runway, best described as Atlantis on a foggy night, set among massive sculptures of some of humanity's greatest symbols including a smiling Buddha and Thoth, ancient Egypt's long-beaked god of magic and wisdom. The clothes were confident in their embrace of the past, including a satin outfit trimmed in sequin stars that looked like something out of David Bowie's wardrobe.

Gucci returns to the 80s at Milan Fashion Week

There was also a brown three-piece suit that you could almost imagine in a faded Kodachrome photo -- except that the model wearing it had slick white shades and hands encrusted in rings. "It requires courage to slowly linger; to stay with care," Michele's notes said.

He certainly did that and took a bow to the applause of celebrities like Salma Hayek -- whose husband Francois-Henri Pinault heads the French group Kering that owns Gucci. The show was Gucci's first since Kering announced a pledge earlier this month to ban ultra-thin models from its brands' advertising and runways. Judging by appearances, it seems to have kept its word.

Gucci returns to the 80s at Milan Fashion Week

The power of zips

Milan kicked off with shows from smaller up-and-comers, including Japanese designer Atsushi Nakashima, who unveiled bright colours, space-agey silver ponchos and clothing bisected with lots of shiny zips. For Nakashima the zips are a reminder of humanity's better impulses in an uncertain time that has seen North Korea fire missiles directly over his homeland.

"This is the reason for the collection... putting together, understanding each other to have more communication," he told reporters through a translator. "We can connect with each other." Milan's opening day closed with a fresh face from China's fashion boom, Angel Chen. The product of London's prestigious Central Saint Martins College, a hub of design talent, Chen only began showing in Milan this year.

The collection she sent down the runway was prepared for the unexpected, with lots of bright yellow rainslicker-looking jackets and models wearing hoods cinched tight around their faces. There is still plenty more to come over the next five days left of Milan's runway strutting.

Expectations are building for British talent Paul Surridge, who will on Friday show off his maiden collection since being named creative director in May of Roberto Cavalli, known for its sexy rock'n'roll attitude. Husband-and-wife team Luke and Lucie Meier are presenting their first designs on Saturday since being tapped in April as creative leads of minimalist stalwart Jil Sander.

Gucci returns to the 80s at Milan Fashion Week

The Meiers, a rare married duo of co-directors, come from Dior for her and Paris-based menswear brand OAMC via iconic streetwear label Supreme for him.

Very good times, for some

"Lucie and I work together very naturally," Canadian Luke Meier told Vogue in June of his Swiss-born wife. "We have had an open dialogue about the approach to design for over 15 years and have often spoken of working together one day."

Newcomers to the Milan calendar also include the-sirius, a young Seoul-based label known for futuristic designs, which will indulge its ultramodern urge with a show Thursday on the campus of Milan's Leonardo da Vinci Museum of Science and Technology.

But it would not be fashion week in Italy's capital of clothes and accessories without the kings and queens of the multi-billion euro luxury goods industry like Fendi, Ferragamo, Versace, Moschino and Prada. These European behemoths -- or some of them, anyway -- are seeing sales jump after years troubled by the triple whammy of a slowdown in Asia, currency volatility and customers staying at home after a string of terror attacks in Europe.

The rebound has been led by houses like Gucci which saw its sales in the first quarter of 2017 grow at their fastest pace in 20 years. But the flip side is labels like Prada that just cannot seem to remember where they put the secret sauce. (AFP)

Photos: Courtesy of Gucci, by Dan Lecca

Gucci returns to the 80s at Milan Fashion Week The international Fashion Week season for women's ready-to-wear kicks off in the month of September, with all eyes set on New York, Paris, London and Milan for next seasons latest trends. For all the women's wear catwalk season must reads, click here.

Atelier Donato just announced that it will be opening a new studio on the West Coast. The bespoke brand has decided to open up in downtown Los Angeles, located in the Historic Core of the city.

As the fashion district is located in downtown Los Angeles, Atelier Donato's new studio remains near various showrooms and competitive brands. The evening wear label offers variously tailored, modern clothing with a monochromatic color palette. both coming from a design and fashion background. The eveningwear company comes to Los Angeles with its first collection launch and studio opening this week.

The collection kindles various dresses, see-through mesh materials, tie-up details, draped designs, and an overall comtemporary aesthetic. In targeting Los Angeles, it seems the brand is focused on displaying its sophisticated fashion.“It’s a little challenging especially here in Los Angeles , there’s such a niche and an idea that everything is just going to be mass-produced, but we want to stay away from that and focus on something much more artistic,” Prado told WWD.

The collection starts at 400 dollars in price and continues to increase varying on each dress. The collection includes black dresses as well as various tailored looks. With a recent launch and a new studio open in downtown, Atelier Donato is making quite the entrance in the city.

Nike’s Flyleather is criticized by animal rights group

Sportswear leader Nike proudly unveiled its latest innovation in material earlier this week, namely ’Flyleather’. The new ‘super’ material is said to be both sustainable as well as premium, as it is made from at least 50 percent recycled natural leather fibre, as well as water power.

Nike claims that the new material has the potential to revolutionise the industry as its Nike Flyknit did when it was launched in 2012, as it sees Nike using discarded leather scraps from the floor of tanneries and using them together with synthetic fibre to create a new material. Up to 30 percent of a cow’s hide is discarded during a typical leather manufacturing process according to Nike, but its new innovative material takes waste scraps to create something new.

However animal rights organisations PETA argues that this innovative material is still harmful to the planet as it still uses real leather. “Consumers beware: Half of Nike’s Flyleather is made from the skins of sensitive cows who didn’t want to die—the same struggling animals from the same bloody tanneries that produce any other leather, with nothing “recycled” about it,” said Tracy Reiman, PETA Executive Vice President. “PETA urges Nike to embrace the vegan half of Flyleather and switch entirely to high-performance, sustainable vegan leather.”

The sportswear giant argues that Flyleather uses 90 percent less water and has a 80 percent lower carbon footprint than traditional leather manufacturing, which has the second-highest environmental impact on Nike’s carbon emissions and water usage. One pair of Nike Flyleather shoes is said to have half the carbon footprint as a pair of shoes make from traditional leather and as the material is produced on a roll it creates less waste than traditional leather.

However because the new material also consists of a blend of natural and synthetic fibres, it makes it more difficult to recycle the fibres used to make Flyleather once more, raising questions concerning the sustainable nature of the material.

Photo: Nike Flyleather tennis shoes