Generation Z students, those born between 1995 and 2010, want fashion brands to produce “stylish, high quality” clothes over apparel that is “environmentally responsible”, according to a survey by Unidays. The research conducted by the world's leading student affinity network sampled 14,500 Generation […]

What’s going on in the world of fashion this week? FashionUnited takes a look ahead at the upcoming news and events for the 30th week of the year. Below are the main points from the editorial agenda in the period between 22-28 July, 2019. Pure London (21-23 July) On Sunday the Pure London trade show […]

In honor of the 20th anniversary of SpongeBob SquarePants, one of Nickelodeon's longstanding and most popular cartoons, Nike has collaborated with NBA player Kyrie Irving for a SpongeBob SquarePants themed sneaker collection inspired by the recognizable characters from the show. Irving is a major fan […]

INTERVIEWWhen it comes to eyewear, most consumers — if they don’t already have an eye prescription — are only looking for sunglasses. However, as trends of eye fatigue and eyestrain continue to increase with the use of technology devices and computer screens — and consequentially blue light blocking […]

Umbro has teamed up with streetwear label and renowned Brooklyn nightlife aficionados Kinfolk to curate an athleisure-based collection framed around classic sportswear inspired by the youth of Rio De Janeiro. The collection leans on the hyperlocal, Kinfolk’s long love affair with internationalism and […]

IN PICTURES In a new, pioneering move, Gucci will celebrate its fall-winter fashion show with a special collection that commemorates the inspiration and thinking behind it. The new “Gucci Manifesto” collection makes use of the motif of the “mask”, as showcased at the fall/winter 2019 fashion show, and […]

Hardly a day goes by without a fashion brand broadcasting its sustainability efforts and principles, trumpeting a strategy of environmental targets multi-channel ad nauseam so that none of us folks miss the message. This week it was fast fashion giant Zara’s parent company, the Spanish conglomerate […]

Trendstop brings FashionUnited readers a first look at the essential menswear apparel themes and silhouettes for the Spring Summer 2020 season. The Trendstop team give FashionUnited readers an exclusive look at three key theme directions that will be informing the menswear apparel, footwear and accessories […]

INTERVIEW A familiar face on social media, Lynn Quanjel, also known as @whoisthatblonde has worked with L’Oréal and launched a swimwear collection in 2018 with Dutch lingerie brand, Hunkemöller. Taking her fashion entrepreneurship even further by founding Social Nomads, a social media consultancy powered […]

EXEC POLL Bright lights and the big city, we’re constantly told by popular culture and media that New York City is what dreams are made of. Every year, young hopefuls pack up their bags and move to the bustling metropolis that never sleeps. It’s no different in the fashion industry as most of the top […]




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