Serving Tenniscore: TikTok, Miu Miu and Zendaya

What began as a TikTok micro trend, (#tenniscore has over 2.8M views) has blossomed into a multi-million-dollar retail success story. ‘Tennis Core’ can be described as a fusion of tennis players’ aesthetics and everyday looks. It's a perfect collaboration of modern leisure fashion and nostalgia. As reported in an article in The Guardian, “a younger generation are finding credibility and cool in its pleats, regardless of whether they have ever picked up a racket.”