A Gold E collaborates with A$AP Ferg for denim collection

Los Angeles - Denim label A Gold E has tapped into A$AP Ferg for a new collection. In partnering with the rapper, the two came together to release a capsule collection that will be available at the end of the month.

The denim brand was founded by Jerome Dahan, also founder of denim brand Citizens of Humanity. Dahan founded Citizens of Humanity in 2003 with over 25 years of extensive experience in the denim industry. A Gold E’s collaboration serves as the brand’s first endeavor into celebrity collaborations. Due to the premium label’s street style, A$AP Ferg served as a perfect designer fit. “We were drawn to A$AP Ferg’s like-minded vision and enthusiasm for design,” Amy Williams, chief executive officer of the label, told WWD.

The brand serves both premier womenswear and menswear jeans ranging in price from approximately 150 dollars and up. In style and design, the brand’s jeans reflect a sophisticated, cool look with a bit of a street-edge. The capsule collection, in reflecting A$AP Ferg’s personal style, will include six pieces such as four different washes of a jean style and two variations of a denim jacket. The collection will range in price from 250 to 450 dollars. The collection will debut starting January 31.

Photo: WWD