Activewear line Ably launches from Kickstarter

Apparel industry experts have come together to create a new clothing line catered specifically created from Filium fabric. The new technologically-driven fabric allows for natural fabrics to have high levels of performance and sustainability, especially for athletes.

The team that came together to create this new line include apparel veterans Raj Shah and Akhil Shah along with former creative director at Nike Stanley Hainsworth. The clothing line, entitled Ably, is considered “whatever” proof and will also feel very comfortable. In addition to its wearability, the fabric is also sustainable. “[We] are excited for the long-term ramification for the planet. We don’t use nanoparticles or harmful chemicals that break down and leach into your skin or the environment,” Raj Shah, co-founder of Ably. Using Filium in the clothing line allows for the natural fabric to also be of high sustainability and repellency in regards to activewear. The clothing line has been tested on professional athletes and travelers in order to test the wearability as well as performance of the clothing. “We’re excited about the increased performance across so many applications of wearers,” said Shah.

The clothing line was launched due from help from its Kickstarter campaign. In under 24 hours, the goal was already exceeded. The campaign, which is still currently running until July 4, is activated currently by Filium technology.