- Sara Ehlers |
Los Angeles - It seems Adidas will stop at nothing until it takes the top spot as the 'go-to' sportswear shoe brand. The iconic three-striped label recently rolled out an exclusive fashion, sports, and music event in downtown Los Angeles to gather both sports fans and street wear aficionados.
Adidas hosts the event 747 Warehouse St. over this past weekend for two days. The shoewear brand gave out tickets through a raffle format through email. A select few were able to attend the event and also have the chance to enter shoe raffles, engage in basketball all-star themed events, and also see musical artists such as Kanye West and Kid Cudi in concert. The event embodied a space bringing together innovative ingenuity centered on both sports and style.
The shoes that were raffled off included Futurecraft 4D, AM4747, AM4 London, AW Bball, Crazy BYW X, Crazy BYW, Dame 4 Bape, Harden Vol 2, and Y-3 BYW Bball. The shoes ranged from 150 to 420 dollars in price, according to the website. The shoes varied from stylish basketball shoes with a monochrome palette as well as camouflage patterns, vibrant prints, and more. For attendees that entered the shoe raffle, Adidas would text them which shoes they had the opportunity to buy that were available exclusively through the event.
Adidas host 747 Warehouse St event as a success in downtown Los Angeles
Various attendees were also able to participate in a "dunk challenge" cam, observe celebrity basketball games, and visit the warehouse full of exclusive merchandise. As the first event of its kind for Adidas, it seems that the brand has moved towards creating a different image for itself. By creating and promoting this event, the brand garnered a big response on social media with various attendees posting, tagging, and hash tagging the brand.
Adidas followed up with guests by commenting and liking their posts, showing a true engagement. A couple weeks ago, Adidas showed similar behavior with its video campaign. As the shoe brand continues to move forward and create a buzz, it'll be interesting to see how the label fares and grows against other popular shoe brands such as Nike.