Aella opens a new showroom in downtown Los Angeles

Aella, known for premier womens’ pants, recently opened a showroom in downtown Los Angeles.

The new showroom will serve a new facet for the brand. The showroom will function as a place for business meetings and also a place for retail business. Up until this point, Aella had launched exclusively online. The brand has gained acclaim through its high-end pants, providing a perfect fit for professionals.

Throughout the years, the tech startup has evolved enough to open and facilitate a showroom to promote business. Using downtown Los Angeles as its new location for the space, the pants company continues to grow. “A lot of my suppliers are here [in downtown Los Angeles],” Eunice Cho, founder of Aella, told WWD. The idea of the new showroom is to bring efficiency to her business. With neighboring brands such as Acne and Aesop, Cho feels that the block has a lot to offer in fashion. “It’s just jam-packed with so much activity,” Cho told the publication.

The company was founded by Eunice Cho less than a year ago. Her desire to create the perfect pair of black pants drove her creative energy towards Aella. Using fine garments, single-needle stitching, and heritage machines, Aella manufactures each pair of pants with care and precision. The headquarters for the company are based in Southern California. Nextrade serves as the company’s parent company as a fiber and textile manufacturer. Prices range from 124 to 198 dollars. The pants company also offers white basics, blazers, and more. The digital brand is made in America and is known for using fair trade practices.