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Aella tests out experimental try-on service

By Sara Ehlers

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Aella is moving forward with a new experimental service. The elevated womenswear brand just introduced new styles of pants for every body type.

The brand includes five styles including trousers, skinny pants, flared pants, and more. The line ranges in price from approximately 40 to 200 dollars for pants and tops. The new service allows Aella customers to try on a second size for free and return the other pair for free. Customers can return the unwanted size in a prepaid envelope, leaving themselves with the correct pair. The brand is also introducing a new questionnaire for customers to fill out in order to help stylists find their correct size. The questionnaire also lets stylists find the right style for each customer creating a personal experience.

In the past, Aella has opened a pop-up at Bloomingdales in New York as well as held a collective of minimalist, elevated fashion shops. The modern womenswear brand has continued to empower women with its sophisticated, comfortable clothing. Combining both luxury and practicality, the brand was founded in South Gate, California. Since its establishment in 2012, the brand has expanded through its pop-ups as well as through its online shop. Moving forward, it seems that Aella is changing the way customers buy clothing through this new, hassle-free try-on service.

Aella