Aerie aims for real change with star-studded campaign

American lifestyle brand Aerie, which focuses on intimates, apparel, activewear, and swimwear, continues to show its commitment for change and empowering its audience with its latest campaign and newest #AerieREAL Role Models.

According to an announcement from the brand, the new campaign is part of the brand’s mission to build stronger communities, introducing new Role Models to its roster including actors Beanie Feldstein, Hari Nef and Lana Condor, activist Manuela Barón, and others. Among their duties as Role Models these select eight—along with its existing Role Models Aly Raisman, Iskra, Molly Burke, and others—will lead conversations at the brand’s first-ever empowerment summit, provide creative outlets for Aerie’s customers to participate in conversations on #AerieREAL Life content platform, in the brand’s stores, and across social media platforms.

“Six years ago, Aerie took the game-changing leap to stop airbrushing its model—which ignited a body positivity movement that has empowered women around the world to let their real selves shine,” said Jennifer Foyle, the global brand president of Aerie, in a statement. “We believe everyone has the power to be a changemaker.”

In addition to its new role models, Aerie will be investing 400,000 USD to support 20 customers who are creating a positive change in their communities beginning on Jan. 24. The brand will be awarding these individuals each 20,000 USD as part of the #AerieREAL Change Initiative.

Images: Courtesy of Aerie