Aerie introduces first-ever eco-friendly swimwear collection
By Dale Arden Chong
Feb 7, 2020
American lingerie, swimwear, and loungewear brand Aerie has built its brand on challenging the industry while showcasing authenticity, taking on issues such as body positivity. Now, after hearing the concerns and conversations of its customers, the brand is moving into the environmental movement.
The brand announced today that it has partnered with Repreve, which is the leading and most trusted branded performance fiber made from recycled materials to create its first-ever eco-friendly capsule collection. The Real Good swim collection was created from more than 1.2 million recycled plastic bottles and consists of ten styles in 35 colorways.
As Aerie continues to move forward with its swimwear, the brand has committed itself to have 50 percent of its total swim assortment to be eco-friendly by summer.
Aerie’s parent company, American Eagle Outfitters Inc. has also announced three new initiatives to further its overall efforts towards a more sustainable future, which includes the global initiative RE100. RE100 is run by The Climate Group in partnership with CDP and “brings together industry-leading businesses committed to the use of renewable power.”
“At AEO we believe in turning our commitment to sustainability into action for customers, our associates and all of our stakeholders,” the company’s executive chairman and chief executive officer Jay Schottenstein said in a statement. “By working together, as part of a global network to reduce carbon emissions, we will begin to build a sustainable future through innovation and collaboration.”
The Real Good collection—which ranges from 19 USD to 54 USD and is available online and in stores—draws inspiration from current swimwear trends including longline silhouettes, high-cut bottoms and bold colors. The brand will continue to launch more styles throughout the spring season.
Images: Courtesy of Aerie