- Sara Ehlers |
Aéropostale just partnered with IHL Group for an exclusive, multi-year license agreement. The teen retailer has created this partnership in order to extend to new categories including intimates, sleepwear, and leg wear.
The partnership shows Aéropostale's strategic efforts to move towards more offerings in apparel as well as new distribution channels in the U.S., Canada, and Puerto Rico. "We are honored to be partnering with such an established brand in the teen category as Aéropostale," Sami Souid, president of IHL Group, said in a statement. "We are thrilled to bring our quality and trend-driven offerings to the Aéropostale's fashion conscious teen customers nationwide." The new collection will debut for Holiday 2018 retailing from 10 to 18 dollars. The line will include bodysuits, babydoll, sports bras, panties and more. The line will include premium fabrics and intricate detailing including lace, microfiber, appliqués, and seamless cuts.
"There are many synergies between IHL Group and Aéropostale," said Ken Ohashi, EVP of Lifestyle Brands at ABG, an owner of Aéropostale. "We are excited to be working together to grow the brand and expand distribution with a trendsetting collection of intimates and undergarments."
The New York-based company, IHL Group, is known for its trend-driven lingerie. In partnering with retail giant Aéropostale, the company is expanding the Southern California-based label's range in apparel. Targeting young women and men from ages 16 to 22, the fashion basics and trend label now offers these new categories as part of its overall growth plan.