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Alexander Wang releases Adidas Originals collection through chatbot

By Sara Ehlers

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This weekend, Alexander Wang is unveiling a second Adidas Originals collection. The designer has announced that he will sell the new line through a text message chatbot.

The message will be through the phone number (917) 512-7715. This Saturday at 12:00 EST, that number will be the way for customers to get to the new collection at hand. This unorthodox retail formula is one way that Wang is setting himself apart from other designers. “The activation is just as important as the products because it really speaks to the narrative and the concept,” Wang told Vogue.

The collection includes activewear pieces included innovative performance apparel. The capsule also has vibrant, neon colors for the workout clothes in "highlighter shades," according to the publication. Currently, prices are not available for the collection.

The capsule will be released in New York City on July 29 through the chatbot. The collection will hit retail stores internationally on August 5.

Adidas
ALEXANDER WANG