Alice + Olivia launches Buy a Dress, Give a Dream!
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Stacey Bendet, creative director of Alice + Olivia, has been inspired to launch Buy a Dress, Give a Dream! to help young women who want to attend prom get the dress of their dreams.
“We were discussing how so many women send us e-mails and write us messages
about how they remember wearing their first Alice + Olivia
The philanthropic promotion will take place until next week Tuesday, May 17. The dresses will be donated to Big Brothers Big Sisters, Prep for Prep , and City Year. In conjunction with the promotion, Alice + Olivia will host an event for dress recipients in the New York City area to try on their new dresses.
This is a fitting philanthropic endeavor for the company, as they sell over 700 dresses a week. The brand is anticipating a donation of over 2000 dresses as a result of this initiative. Their official twitter hashtag for the promotion is #BuyADressGiveADream.
All Alice + Olivia dresses purchased apply to this initiative. They can be shopped in stores and at aliceandolivia.com
photo:via Sydney Reising