Alice + Olivia launches Buy a Dress, Give a Dream!

Fashion

Stacey Bendet, creative director of Alice + Olivia, has been inspired to launch Buy a Dress, Give a Dream! to help young women who want to attend prom get the dress of their dreams.

“We were discussing how so many women send us e-mails and write us messages about how they remember wearing their first Alice + Olivia dress,” she said to WWD. “We decided it would be a beautiful company initiative to donate dresses to young women for their first prom events.”

The philanthropic promotion will take place until next week Tuesday, May 17. The dresses will be donated to Big Brothers Big Sisters, Prep for Prep , and City Year. In conjunction with the promotion, Alice + Olivia will host an event for dress recipients in the New York City area to try on their new dresses.

This is a fitting philanthropic endeavor for the company, as they sell over 700 dresses a week. The brand is anticipating a donation of over 2000 dresses as a result of this initiative. Their official twitter hashtag for the promotion is #BuyADressGiveADream.

All Alice + Olivia dresses purchased apply to this initiative. They can be shopped in stores and at aliceandolivia.com

photo:via Sydney Reising