Alliance Apparel launches new label H:ours

Inspired from Instagram, Alliance Apparel has officially launched a new label this week. The line, which debuted Wednesday on April 12, is available currently through Revolves’s e-commerce shop.

Entitled H:ours, the new brand was brought to life by manufacturer Alliance Apparel. According to Fashionista, the line was inspired from the influence of social media. The company has stated in a press release that its line is reflective of super models and “it girls” who are out on the town at night in glamorous outfits. As a manufacturer of many of Revolve’s brands including Lovers + Friends, Tularosa, and LPA, H:ours is the newest brand to join the roster. As an “after-dark” fashion style, H:ours retails tops, dresses, and skirts in various pop colors as well as muted neutrals.

The line reflects a nightlife fashion style complete with off the shoulder tops, embellished pieces, and slip dresses. Complete with gold and metallic highlights, the collection ranges from 98-298 dollars in price according to the website. Currently on revolve.com, there are 25 items that are shoppable for customers. In fitting with a technological-savvy theme, the clothes are currently available only exclusively through the Revolve’s online site.