After opening its first pop-up store in London last month, Amazon has announced similar plans in several other European cities. Titled “Amazon Loft for Christmas”, the pop-ups are set to run from November 6-26 in Milan, Paris, Madrid, Berlin and Amsterdam. Electronics, books, toys, apparel, home goods and beauty products will be offered in the retail space.

”We will recreate the environment and soul of a home, under whose roof we will bring together the brands our customers appreciate the most”, said Mariangela Marseglia, Country Manager for Amazon Italy and Spain, in a statement published on Amazon’s Italian corporate page.

In addition to selling popular products from Amazon’s marketplace, the pop-ups will offer a series of activities and experiences, such as book signings, workshops and performances.





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