While the Black Friday weekend has evolved and expanded into Cyber Monday for the online shopping movement, it now continues on to Giving Tuesday, a day where brands celebrate giving back to communities. This year, American Eagle is joining in by encouraging its consumers to participate.
Customers can use their smartphones to scan individual QR codes, which will direct them to Delivering Good’s donation page to make a contribution. The collection ranges from 18 USD to 50 USD and will be available exclusively online on American Eagle’s website.
Images: Courtesy of American Eagle