American Eagle to carry Privé Revaux

It looks like American Eagle is trying to expand its place in the sunglasses business. The company has announced they will now be carrying Privé Revaux sunglasses, the affordable celebrity eyewear brand that launched in June 2017. American Eagle will be helping Privé Revaux oversee a massive retail expansion into their stores nationwide beginning this month.

"We are a brand focused on high-quality fashion that empowers our customer to express themselves," said Chad Kessler, American Eagle Outfitters global brand president. "Our partnership with Privé Revaux is an extension of our mission to support individual style and is part of our continuous efforts to evolve as a destination offering innovative products for our customer."

American Eagle Outfitters shoppers can find a large assortment of Privé Revaux's handcrafted frames from their core collection, as well as the recently launched Icon collection and select optical lenses featuring anti-blue light technology. Each Privé Revaux style is made with high-end materials including acetate, polarized lenses and a proprietary lightweight, yet durable metal alloy for 29 dollars and 95 cents a pair.

"American Eagle is a brand that millennials and beyond have tremendous respect and appreciation for. Their brand is authentic and provides incredible value; both core principles behind Privé Revaux, so the fit between us couldn't be better. I am very excited about what is to come," said David Schottenstein, founder of Privé Revaux.

Privé Revaux was founded by serial entrepreneur David Schottenstein along with an elite team of celebrity visionaries including Jamie Foxx, Hailee Steinfeld and Ashley Benson, as well as vp of celebrity relations Dave Osokow and creative directors Rob Zangardi and Mariel Haenn. The brand launched in June via e-commerce with an affordable direct-to-consumer model.

photo: via PR Newswire