Ann Taylor and LOFT Brands just announced that they exceeded their fundraising goal of 5 million dollars for the Breast Cancer Research Foundation. The combined brands surpassed their goal six months ahead of their schedule, creating a new landmark for the fundraiser.

"This year's record-breaking $5 million donation is a testament to the dedication of Ann Taylor and LOFT's associates and clients to help fight breast cancer," Myra Biblowit, BCRF President & CEO, said in a statement. "Each year we marvel at the commitment and passion with which the brands strive to eradicate this disease. This support will undoubtedly accelerate research to unravel the mystery of breast cancer, ultimately improving outcomes and saving lives." The fundraising total has surpassed last year's by 34 percent according to a press release from the company.

Since 2005, Ann Taylor and LOFT have donated more than 38 million dollars to BCRF. Through the annual BCRF campaign, Ann Taylor and LOFT stores sell Cares Cards at their physical locations and online. Ninety percent of the cards' purchase price is donated to BCRF. Customers who purchase Cares Cards also receive a special discount on in-store merchandise.

 

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