Anna Sui announced she is working on an athleisure collection with an “empowering but feminine” attitude. Speaking at WWD’s CEO Conference, held in China last week, the American designer said she wants to “bring something different into the activewear space”.
The collection will consist of two lines, one focusing on performance pieces for yoga, fitness and running, and another one focusing on leisure moments. Sui is aiming to launch the new collection in the spring of 2019, first in the Chinese market, and then rolling it out in the rest of the world afterwards.
”The products will mix top performance fabrics with the newest garment technology, so it would be interesting to see how the nostalgic Anna Sui image mixes with modern activewear styles”, she said. According to the designer, her products will embody “an empowering yet feminine” or “good girl/bad girl attitude”. She did inform give any price indication for the new collection yet.
Anna Sui is best known for her colorful prints and her mix of different materials, such as brocade, paisley and jacquard. Therefore, one can expect her athleisure line to be full of color.