Antonin Tron for Atlein wins ANDAM Prize

French fashion designer Antonin Tron has won the Grand Prize at this year’s ANDAM Fashion Award for his label Atlein, which he founded in 2016.

As winner of the prestigious fashion prize, Tron takes home a cash prize of 250,000 euros (280,000 US dollars) aimed at helping him to develop and grow his label and establish it internationally. In addition, the Parisian designer will also receive a two years of mentorship from Pierre-Yves Roussel, LVMH group executive committee member, on both the “creative and strategic dimensions” of the fashion industry.

In addition, Tron will be also be given the opportunity to collaborate with Swarovski for his next show, with up to 10 000 euros worth of crystals.

“It is always very stimulating to take part of a jury gathering such prominent personalities of the fashion world and hard to choose a winner among very talented candidates,” said Roussel in a press release. “As far as I am concerned, I look forward to mentor Antonin Tron for Altein and help him to further develop his brand.”

ANDAM names 2018 award winners

As well as the Grand Prize, ANDAM also awarded Paris-based menswear designer Ludovic de Saint Sernin with the Creative Label Prize, recognising the designer for his “unique point of view”. As the winner, he will receive 100,000 euros (112,000 US dollars) to help him define and implement his digital and communication strategy for his eponymous label that he launched in 2017.

Along with the prize money, Galeries Lafayette has pledged to buy Ludovic de Saint-Sernin’s next two collections and to give him an exclusive spotlight in its Paris flagship store space dedicated to young designers. The designer will also meet the buyer teams for mentoring sessions on better understanding the department stores’ expectations in terms of collections and merchandising.

In addition, de Saint-Sernin has also been offered commercial and strategic mentorship from Tommorow London, the fashion platform operating showrooms, distribution, consulting and manufacturing services out of Milan, London, Paris, New York and hong Kong. As part of the package he will showcase his collection in the Paris and Milan showrooms, and he will have a brand support sales manager to promote and sell the collection alongside the designer’s team.

The Accessories Prize was given to Stéphanie D’Heygere for her signature label, she wins 50,000 euros (56,000 US dollars), as well as mentoring with Nadja Swarovski.

The final award was the second edition of the Innovation Prize, which this year was won by British company Colorfix, which specialises in environmentally friendly dyeing solutions that use synthetic biology technology. The Norwich-based company were awarded 30,000 euros (33,000 US dollars) as well as a one-year long mentorship from DEFI to help them develop their structure and as well as provide access to consulting and support from the professionals in the fashion technology sector.

Commenting on Colorfix’s win, Clarisse Reille, executive director of DEFI said in a statement: “I am very glad that Colorifix has been chosen as winner of the Fashion Innovation Prize. Colorifix is pledged to provide solutions to a major issue for the fashion sector: the dyeing process. I will be more than happy to mentor them and do all my best to contribute to their development and give them access to the main actors of the French industry.”

Image: courtesy of ANDAM / Atlein





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