Are You Am I adds swimwear pieces

Los Angeles - Known for her status as a fashion blogger icon, Rumi Neely launched her stylish, statement label over two years ago. Appropriately timed, the blogger decided to expand her brand by adding swimwear this summer.

As summer is in full swing in Los Angeles, a swimwear addition to her line makes perfect sense. The brand, Are You Am I, will be adding five swim styles including a one-piece and bikinis that can be mix-matched. The collection stems from Are You Am I’s intricate choosing of high-quality materials. The swimwear collection includes various materials such as Nylon and Lycra blends. Also, the collection is offered in neutral colors such as white and blush, according to WWD. The new collection, which ranges from 100 to 250 dollars is part of the brand’s way to emphasize their online market. “Our main focus as a brand is developing a really special online shopping experience for our customers,” Neely told the publication.

The collection is currently available through the brand’s online website: areyouami.com. Are You Am I is known for its minimalist style including a polished color palette. With a feminine twist and easy-to-wear pieces, the brand offers slip dresses, crop tops, shorts, and accessories that are reflective of Neely’s personal style. Neely acquired here status from her famous fashion blog Fashion Toast which eventually led to the development of Are You Am I. Currently, Neely’s Instagram following spans over 695k followers.

Photo: Are You Am I