Articles of Style launches ecommerce

Menswear e-tailer Articles of Style is officially launching its e-commerce site.

The Los Angeles label was started as a blog. Dan Trepanier started the “The Style Blogger” five years ago, which eventually turned into Articles of Style. After numerous alterations and changes, the blog turned into an e-shop based out of Silver Lake. The launch serves as the brand’s segue into a fusion of content and commerce. The brand quietly launched a few weeks ago and according to cofounder Will Howe, “initial responses have been positive,” as reported by WWD.

Articles of Style aims to target the millennial age group. “Our core customer is the Millennial man who has some discretionary spending ability, and we’re finding that we’re getting everything form hedge fund guys [and] guys who work at banks,” Howe told WWD. The brand sources fabrics from Italy and England for its garments and sells a variety of menswear that varies from suits to outerwear to casual shirts. The company sells pieces from 995 to 2,500 dollars in price that are currently available through its e-commerce site.

Photo: WWD