Athleta debuts Suit Up campaign

After years of vigorously testing their designs on athletes, the company teamed up with notable female figures including 3x world champion kite surfer Moona Whyte, 2x medalist and ISLA National Lifeguarding Champion Alice Henley, 2x FINA silver medal cliff diver Ginger Huber, and synchronized swim team The Aqualillies for the launch of Suit Up, the brand's new swimwear campaign. The Aqualillies helped debut the collection in a SoHo townhouse last week, with a synchronized swim performance.