B Collection taps digital influencers for fall collaboration

Bobeau just launched a new collection in collaboration with fashion bloggers Natalie and Dylana Suarez. The sisters paired together with the Los Angeles brand to introduce B Collection's new fall line.

The collection launches as B Collection by Bobeau featuring the blogger duo. The collection includes velvet materials, knit pieces, and a range of outerwear. The color palette spans from muted, earthy tones including blush, dark emerald, deep blue and more. The collaboration includes the brand’s fall clothes to help showcase a more influence on digital for its campaign. The shift shows the change in how fashion brands are advertising their collections. Instead of using models, bloggers are being tapped for their influence and followings. “We love working with bloggers,” Michelle Hoover, director of merchandising and marketing, told WWD. “They really just constantly inspire our collections because they have such different points of view.”

The lookbook for B Collection has approximately 36 total looks including a mix of the B Collection. Natalie and Dylana Suarez are both known for their individual fashion blogs Natalie Off Duty and DylanaSuarez.com. Both show off their personal style as well as lifestyle aspects of their lives. Natalie boast approximately 303K Instagram followers while Dylana has 103K. The collaboration the Suarez sisters worked on launches this upcoming summer in July. The 36-piece collection will be available through BTheCollection.com.