Bebe starts revival with Naven collaboration

Los Angeles - The California-based brand Bebe has recently tapped the efforts of Naven for its newest collaboration. Pairing with the Los Angeles-based label, Bebe will release the newest collection at its stores offering fresh, unique pieces.

Started by twins Kym and Alexis McClay, Naven was established in Los Angeles as a women’s brand that is designed locally and sold through online retailer Revolve. In the past, Naven has done various partnerships including a design collaboration entitled NBD x Naven Twins and a shoe line called Jinny Kim by Naven. Bebe's collaboration with Naven will be the brand's most recent venture into pairing with another designer brand.

Naven’s styles consist mostly of chic, unique cuts for fitted dresses designed for the modern women. Bebe is known more for its traditional styling with contemporary fashion. Together, the two have produced Bebe x Naven as a revival to Bebe’s name. According to WWD, founder of Bebe Manny Mashouf has “been on a mission” to improve Bebe’s merchandise. Because of Naven’s fresh take on fashion, it seems that the pairing could bode well for Bebe.

The collection will range in price from 150 to 170 dollars. The Naven twins both helped in designing the pieces for Bebe and producing the new collaboration. The pieces will reflect feminine silhouettes and are made of various high-quality materials. Bebe, has been established as a fashion brand since 1976, known for its luxury clothing. Together, the new collaboration could be a step for Bebe’s new direction as a brand.