Bells & Becks shares insight on launching as a new label

As a newly launched label in San Francisco, Bells & Becks has worked to immerse itself as a staple brand. The European shoe label launched online to "provide fashion and functionality for the modern women living a busy lifestyle and requiring her shoes to be versatile yet sophisticated," according to a press release by the company. Since the brand launched recently, FashionUnited chatted with the label's chief executive officer Tamar Miller for insight on debuting a new label in today's fashion climate.