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Beyoncé reveals third Ivy Park collection

By Kristopher Fraser

Jan 25, 2021

Fashion

Beyoncé has revealed the theme for her next Ivy Park collection, and things are getting a little icy. The latest drop from the singer’s Ivy Park line in collaboration with Adidas is titled Icy Park. The third iteration of the collection is inspired by a skiwear meets streetwear aesthetic.

The size-inclusive collection features faux sheepskin, performance towel terry materials, and a new Ivy Park monogram, along with a ski tag print. The collection also includes five new styles of shoes including an updated Ivy Park Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers along with a new Super Sleek Boot.

The campaign features Beyoncé along with Hailey Bieber, Gucci Mane Kaash Paige, Akesha Murray, Shi Gray, and Kyla Coleman. Further details of the collection are under wraps until the official collection drop.

Adidas became Ivy Park’s partner after Beyoncé ended her relationship with Topshop when the brand’s chief executive Phillip Green faced sexual assault allegations. This mark’s Beyoncé’s third collection under Adidas. The first collection under the Adidas umbrella sold out within a weekend, and the brand has been betting big on Beyoncé for growth ever since.

photo: via Adidas Newsroom