Burberry launches first unified brand campaign

London - Burberry launched its first ad campaign since merging its three brands Prorsum, Brit and London under one Burberry label.

The campaign - a celebration of British creativity - reunites Burberry's favourite photographer Mario Testino alongside model Edie Campbell and actor Callum Turner, as well as introducing artist Edward Hall.

Hall created portraits and still-life illustrations of the models and products. Hall himself is a 26-year-old former interior designer, is being hailed as the next big name to come out of the British art scene,

Burberry is using the campaign to promote British art with Hall’s work on show in its Regent Street, London, flagship from June 11 until month-end.

The star product in the campaign is the new patchwork bag, each one of which is unique.

Image: burberry.com