Cadillac awards grants to men's designers
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Fashion
Cadillac is celebrating it's fifth season as a sponsor for New York Fashion Week: Men's. In honor of their commitment to menswear, Cadillac House will be serving as an official show venue, and seven grants have been awarded to designers showing there including Todd Snyder, Robert Geller, Dyne, Kenneth Ning, Matiere, Luar and Rochambeau.
The designers submitted proposals demonstrating how they would reimagine Cadillac House, which is meant to be very flexible in terms of decor and concepts.
They all represent an array of talent across the spectrum, from established designers who have shown at NYFW: Men's since its inception to emerging designers just starting to take off. The funding will help designers come up with more creative concepts for their runway shows and push boundaries.
Cadillac awards seven designers grants
"It was important to us that our commitment to NYFW: Men's continued to evolve this season, so we provided grants to help both established and emerging designers realize their most dynamic and compelling shows possible," said Nathan Tan, associate director of brand partnerships and experiences for Cadillac. "To cut through the clutter today, designers need to think outside the box, but too often their vision can be limited by the venue. Cadillac House was developed as a place to foster new ideas, offering the designers the opportunity to transform the space as they wish."
Scot Shandove, creative director of Matiere, said: "The timing couldn't be better for Matiere to be showing with Cadillac this season as we feel the technology and energy that Cadillac House provides reflects the core ethos of our brand. The grant Cadillac awarded to Matiere provided us an opportunity to elevate our show experience by including a collaboration with the Alonzo King LINES Ballet from San Francisco for our SS18 'Reflections' presentation."
photo: via Robertgeller-ny.com