California label Bella Dahl to rebrand for SS18

Women's apparel label Bella Dahl is going for a new look. For the upcoming summer season, the womenswear brand will launch a fresh, rebranded aesthetic.

The new rebrand will include a full makeover including a new logo and also a change in garment tags. The brand is attempting to create a more chic aspect with the sleek tags, as reported by Apparel News. The label is also identifying as a wanderlust brand, as the clothes are meant to be target at influencers and travelers. “We’re now traveling around the world, working with influencers season to season,” director of marketing, Jennifer Vathanadireg, told the publication of the new look. “Our pieces are very travel friendly.”

The Los Angeles-based label was founded in 2018 with a relaxed, elegant design aspect. The brand is known for its ultra-soft women's essentials that reveal a Southern California-inspired lifestyle. The label is available through its online site as well as through online retailer Revolve, Bloomingdale's and Saks Fifth Avenue. Bella Dahl is also available through select independent retailers. In rebranding, it seems the label is moving towards targeting a wider base of customers. Only time will tell if in the future the new rebrand ends up being successful.