Carbon38 adds swimwear to its athleisure e-shop

Carbon38, Los Angeles based sportswear label, recently announced its launch of swimwear. The athleisure-wear company, known for its integration of utility, style, and activewear, is an e-commerce retailer that operates in New York and Los Angeles currently.

According to WWD, the e-tailer is set to release a new wave of swimwear on its website this week. Kicking off summer with a swim launch will include 30 different styles from various brands. Brands that Carbon38 will incorporate Swimwear that Carbon38 will offer range in price from 80 to 250 dollars. At the moment, Carbon38 works with multiple designers such as Koral Activewear, Lorna Jane, Alala, Lanston, and more.

The e-commerce label sells apparel that fit the modern, active lifestyle. Carbon38 focuses on useful, stylish athleisure-wear. The brand originated two years ago when founders Katie Warner Johnson and Caroline Gogolak came together as business partners. The two were inclined to pursue athleisure-wear due to their familiarity with the need to wear activewear in everyday life. After always pairing ballet leotards with sweats or casual wear, the two paired to produce Carbon38 as an athleisure-wear label. The e-commerce site currently carries tank tops, sports bras, yoga pants, leggings, and more.

Carbon38 gains social interaction boosting customer connections

Recently, the brand also became more active with its social interaction. The brand coined its own hashtag as #RunInRunway for users who deem the clothing worthy for casual and gym wear. The hashtag has a little under 2,000 posts connected to the company. Currently the brand’s Instagram account has over 25,000 followers. The company has also gained recognition for showcasing athletes as opposed to models in order to increase customer relativity. Carbon38’s use of real athletes have ultimately benefited the brand by boosting customer connections with the brand.

Presently, Carbon38 has offices based in Los Angeles and New York. The brand’s choice to add a new category of clothing is due to the versatility of their customers. “[Our] customer is looking for something after her workout or before the gym,” Gogolak told WWD. The latest move to add swimwear for the brand is the latest development for the company.