Casablanca launches womenswear

It might be an interesting time to try and expand your business, but luxe leisurewear brand Casablanca is doing just that. The brand has added womenswear to their offerings after seeing the success of their men's business. The first womenswear capsule collection has been launched in partnership with e-tailer Net-a-Porter. The fifteen-piece capsule features new pieces that have taken some of the traditional men's silhouettes and adapted them for the female form.

“There has always been strong feminine sensibility running through the Casablanca DNA, so launching a dedicated womenswear collection makes total sense for us," Charaf Tajer, founder of Casablanca, said in a statement. "When I designed this collection I had an intelligent, visionary woman in mind — her femininity is her strength, but she can embrace the beauty of the masculine too.”

For this capsule, Casablanca’s drew inspiration from the Lake Garda: a view from a waterside Italian sanctuary, surrounded by green gardens and flanked by snowcapped mountains. In Casablanca's signature style, the collection encapsulates nature through silk print shirts and robing with delicate hand-painted prints. The color palette included pinks, greens and whites with accents of the iconic Casablanca orange.

Feminine reimaginings of the Casablanca Tennis Club run through the collection in the lightweight sweaters and polo, reminiscent of the 1970s in a slim cut and wide collar, and the track suit with wide leg pants, all in a luxe cashmere. The tailoring is also '70s inspired with jackets boasting structured shoulders and elegant peak lapels, complete with high-waisted front pleat trousers that have become synonymous with the Casablanca aesthetic.

Casablanca has also introduced two new Dalmatian prints. The print has now taken the form of a silk rosa t-shirt and cropped denim jacket, with matching straight cut jeans.

photo credit: Rémi Ferrante