CFDA and Fabletics launch campaign for breast cancer

The Council of Fashion Designers of America (CFDA) has teamed up with Fabletics for the Fashion Targets Breast Cancer Campaign (FTBC.)

The collaboration returns for a second year featuring Kate Hudson, who co-founded Fabletics in 2013. Hudson will be serving as the FTBC ambassador for the month of October.

As part of the partnership, Fabletics is launching an FTBC-branded capsule collection available during this upcoming Breast Cancer Awareness Month. It features three two-piece outfits designed in signature FTBC colors: a sports bra and high-waisted legging, a sports bra and capri and a tank with a legging.

Proceeds of the sales will directly benefit FTBC global.

"I'm really honored to have been asked to be an ambassador for Fashion Targets Breast Cancer for a second year. Continuing to support this cause proactively is so important to me -- and to so many other people whom have had a personal experience with a friend or family member diagnosed with breast cancer," Hudson said. "We've made great strides but it's my hope that with our collective voices, we can continue to spread awareness and produce the ground-breaking research needed to make progress in the mission to end breast cancer forever."

Kate Hudson will be FTBC ambassador second year in a row

The items will be available for purchase across eight countries and available on Fabletics.com as well as at Fabletics stores nationwide. Fabletics will also host an FTBC event at all retail locations, where a percentage of net proceeds of all sales will be donated to the initiative.

"Our inaugural 'Fashion Targets Breast Cancer' campaign in partnership with Fabletics was so successful that we all decided to renew the effort for this important cause," said Steven Kolb, president and CEO of the CFDA. "We are thrilled that Kate Hudson agreed to return as our ambassador, as our values of health, fitness and philanthropy are aligned with those of Kate and Fabletics."

FTBC also provides grants to low-income, minority and immigrant women with screening, treatment, and support services to help them cope with their cancer.

Hudson follows in the footsteps of previous FTBC Ambassadors including Naomi Campbell, Christy Turlington, and Karolina Kurkova.

photo: credit JUCO