Champion Activewear named the official sideline apparel partner of the Premier Lacrosse League
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The Premier Lacrosse League (PLL) has named Champion Athleticwear as the official sideline apparel partner for its 2021 season. The partnership will include collaborating and providing all sideline apparel, marketing initiatives, and other co-branding opportunities.
Champion will supply all practice garments for league players, staff, and coaches, including sweatshirts, jackets, polos, t-shirts, joggers, shorts, and hats.
The PLL stated it would also collaborate with Champion to create innovative new apparel products specifically for lacrosse.
The launch will also incorporate apparel for fans, including a PLL X Champion hoodie and crewneck featuring both logos.
“Champion is poised to bring an exciting new look to the PLL’s sidelines this summer,” says co-founder and CMO Paul Rabil, in a press release.
“We’re thrilled to work alongside a company who puts an emphasis on authenticity, innovation, and culture. At the PLL, we proudly embody ‘Be Your Own Champion’ with our approach on and off the field.”
Jon Ram, group president for Champion, added: ”Champion has over 100 years of innovating in sports as an authentic American athletic apparel brand, and we are truly excited to bring this rich heritage and contemporary brand to partner with the Premier Lacrosse League to create custom gear for lacrosse players and fans across the country.”
Image: Premier Lacrosse League