Champion launches Coca-Cola collab

Athletic brand Champion, which celebrated 100 years of existence earlier this year, is launching a limited-edition capsule collection with another centenary brand: Coca-cola. Featuring the logos from both brands, the collection spans men’s and women’s apparel and accessories including hats, socks, slides and bags, which will be sold at Champion’s six stores in major US cities, as well at Champs Sports and Foot Locker stores in the US and Canada. Shoppers will also be able to get a hold of the collection at Eastbay.com and Footaction stores nationwide.

“We are excited to partner with a world-beloved brand like Coca-Cola on this collection that resonates across cultures and personalities,” said David Robertson, Director Champion Brand Marketing, in a statement. “Consumers have grown up drinking Coca-Cola and wearing Champion, leading us to create designs that inspire nostalgia while being on the cutting edge of style”.

“Collaborating with our friends at Champion was an obvious choice,” added Becky Anderson, Senior Licensing Manager for The Coca-Cola Company. “This collection brings to life some of the things people love about both of our brands: vibrant color, self-expression and fun.”

Picture: courtesy of Champion