- Kristopher Fraser |
The sneaker brand, which was founded in 2015 by brothers and former Supra designers Josh and Brandon Brubaker, has designed an exclusive men's collection for the luxury department store. The collection includes a sneaker modeled after a combat boot, a mid-top sneaker with a fringe overlay, and a slip-on that transforms into a lace-up mid-top. The line is available on barneys.com and at select Barneys location.
The brothers derived the logo of the brand from a Native American pictograph that translates to "clear weather." Their goal is to have a brand that's an alternative to larger sneaker brands on the market.
“We wanted to kind of give a unique product that was familiar but at the same time it was affordable,” Josh said to WWD. “We wanted it to be design driven and offer great materials. We felt like a lot of the larger brands were being too greedy with the margins.”
The brothers collaborate with a factory to produce both men's and women's shoes, but both collections are very similar. They see the potential for women's obsession with sneakers, and they keep many of their styles unisex. While a silhouette specifically for women hasn't been designed yet, they have assured us it's coming.
The brand is also reportedly developing a runner style for spring 2017, releasing a new style next month, and introducing t-shirts and jackets as part of their label.