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Cole Haan introduces Zerogrand with Stitchlite Wool

By Kristopher Fraser


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Cole Haan has introduced their Zerogrand with Stitchlite Wool as one of their newest styles for fall 2018. The new shoe is essentially like a sweater for your feet, designed to keep feet dry and warm throughout the colder months, making it the ultimate thermal, breathable and flexible shoe that will last all season long.

"We are absolutely thrilled to introduce the Zerogrand with Stitchlite Wool," said David Maddocks, chief marketing officer and general manager of business development at Cole Haan, in a statement. "To make an even bigger splash, we have chosen to collaborate on an animated video to bring the idea to life in a way that showcases our personality and sense of humor. This is one of those projects that makes you enjoy the work you do and the people with whom you work."

To help promote Zerogrand and Stitchlite Wool, Cole Haan teamed up with animation company HouseSpecial to collaborate on a video to showcase Stitchlite Wool. Well-known for creating some of the most-recognized animated content in the world, HouseSpecial's ability to design for motion and to develop iconic characters has attracted clients like Sony, Target, Apple, and Honda.

"These are the types of collaborations we revel in – a creative, forward-thinking client with a sense of humor, a firm grasp on who they are and aren't afraid to have fun with their brand as they engage fans with the unexpected," said Lourri Hammack, founding partner and EP at HouseSpecial, in a statement.

Featuring innovative fabrication, the Zerogrand with Stitchlite Wool offers functional, thermal properties that provide natural insulation when the temperatures begin to drop. The dual-gender Oxford (and Chukka for men) integrates a premium wool blend that provides a combination of moisture wicking, odor control, breathability, and dynamic fit. These upgraded and innovative properties provide ongoing comfort for anyone who is working, moving, or exploring, and for everywhere in between.

The style's zonally-engineered upper moves with the natural motion of the foot, providing flexibility and fit. The one-piece knitted upper wicks away moisture while simultaneously allowing air in for all-day breathability and comfort.

All styles in the collection are equipped with Cole Haan's GRAND.ØS technology, which is crafted specifically for an on-the-go lifestyle, with emphasis on flexibility, cushioning, and anatomical fit. The Zerogrand with Stitchlite Wool collection is available on ColeHaan.com and in U.S. and international Cole Haan Stores. Price points for the collection range from 150 to 250 dollars.

photos: courtesy of Cole Haan
Cole Haan