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Cole Haan unveils 2 Zerogrand

By Kristopher Fraser

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Cole Haan is introducing a new shoe style. The brand, which is known for their formal shoes and athletic soles, has unveiled what they are calling a reinvented Oxford. The new style is called 2 Zerogrand.

Features of the shoe include an anatomically contoured footbed cushion that supports weight distribution and moisture control and an integrated motion outsole that helps with unrestricted motion and flexibility. The shoe is offered in multiple color ways and is available for both men and women. Women's styles retail from 250 to 270 dollars and men's style retail from 300 to 320 dollars.

A photo posted by Cole Haan (@colehaan) on

The launch of the shoes coincides with the brand's new global campaign called "Feel the Future." The campaign showcases innovators like Cole Haan's vice president of design and innovation Scott Patt, Harry's co-founders Andy Katz-Mayfield and Jeff Raider, and cofounder and chief scientist of Lightsail Danielle Fong.

Cole Haan recently partnered with JackThreads on the first iteration of this shoe called the Zerogrand for a summer capsule collection inspired by the Olympics.

Hopefully this shoe will help Cole Haan boost their earnings. In May, Moody's changed their outlook from negative to stable due to continued challenges the brand was facing in their wholesale segment. The decline in Q3 has put pressure on Cole Haan's earnings figures.

Cole Haan