Compassion Brands to release Generation Kind anti-bullying clothing

Los Angeles - Compassion Brands, lifestyle clothing brand, is planning to release a new juniors collection of tees. The collection, entitled “Generation Kind,” will launch at Target starting February.

Los Angeles-based native Gigi Yeoman founded the three-year-old company with the aim to bring awareness to anti-bullying. In an attempt to bring more attention to this issue, Compassion Brands hopes that the new line will encourage teens to prevent and stop bullying within their community. “I wanted to create a collection that not only gave a positive message to your everyday life but that actually made a different,” said Yeoman, president and founder of the brand. The collection consists of casual t-shirts with empowering messages including “Don’t Be a Bully” and “Strong is the New Pretty” across the front. The collection will be available starting February 5 for the Tweens Tees line and February 10 for the Juniors Tees line.

The collection will range in price from 12.99 to 16.99 dollars. The t-shirts all come with a friendship bracelet as well as a unique tag with a teen hotline number for teens who are seeking help or advice with bullying. The collection will be available at Target retailers and on Target’s e-commerce site.