Cordura and Carhartt launch workwear collection
By Justine Browning
Jul 21, 2018
The durable fabric retailer Cordura has joined forces with the workwear brand Carhartt for the Full Swing Steel line.
The collection was developed following an extensive consumer insight study and offers durable work items including the Men’s Full Swing Steel Jacket, Steel Cargo Pant, Steel Double Front Pant and Steel Multi-Pocket Pant. The versatile pieces cater to those performing physical labor and other jobs that require hands-on functions.
“Our latest line of Full Swing garments was built and inspired using years of jobsite visits and insights from our Carhartt Crew – carpenters, roofers, aircraft and diesel mechanics, landscapers, and engineers are just a few of the occupations we reached out to,” said Anne Rourke, design manager for bottoms at Carhartt in a press release from the brand. “We worked with our Insights team and even used a crowd sourcing tool to help design and test products with the goal of creating the ‘Ideal pant solution’. With the Crew’s invaluable feedback on optimal ergonomics and functionality, we developed products such as our Full Swing Steel Multi-Pocket Pant not only with extra rugged stretch Cordura NYCO fabric for mobile durability but also with additional Cordura fabric reinforcement in critical wear areas.”
Each items were tested during a year-long prototyping process and incorporate specially engineered Cordura fabric technologies. This is one of several collaborations between the brand and Carhartt.
“Our heritage with Carhartt continues to evolve as evidenced by this latest integration of consumer-insights and Cordura fabric technology to innovatively address unmet needs,” said Cindy McNaull, global Cordura brand and marketing director. “The latest Full Swing collaboration is a true testimony to our 20 years of continuous partnership.”
The new line will be displayed at the upcoming Outdoor Retailer Summer Market in Denver, Colorado. Cordura has also unveiled a collection in partnership with Cone Denim - offering a new denim innovation with engineered stretch benefits that will also be displayed at the event.
All pieces will be available this fall through the brands' webshops.Photo credit: Courtesy of the brand.