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Cult-favorite accessories brand Susan Alexandra collabs with Champion

By Dale Arden Chong

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The nostalgia for fashion trends of the ‘90s and early aughts continues further into 2019 with the latest collaboration between cult-favorite accessories brand Susan Alexandra and sportswear brand Champion.

Susan Korn, the designer behind the popular accessories brand — which is known for its playful beaded bags — made the announcement on her Instagram account, using a photo of a matching set that featured Korn’s own hand-painted textiles.

The collaboration, which is sold exclusively on Urban Outfitter’s website, is a capsule collection of colorful clothing in line with Korn’s optimistic aesthetic, and includes printed matching sets, sweatshirts, jackets, shoes and hats. Prices for the collection range from 35 to 100 USD, a significantly lower price point compared to the designer’s purses, which have an average price of 300 USD.

According to WWD, the designer hopes that by collaborating with Champions and Urban Outfitters, she’ll be able to reach a new set of consumers.

Champion
Collaboration
susan alexandra
Urban Outfitters